by david allan van nostrand | Apr 24, 2017 | Items in the News, Marketing
We Are Unlimited is a 200-person agency formed by Omnicom to work only on McDonald’s ads. On their website, they say “We read culture. And then we create the ideas that change it.” One of their ideas is an ad that capitalizes on “how teens and twenty-somethings are...
by david allan van nostrand | Apr 17, 2017 | Organizational Behavior, Research
Two criteria for establishing research quality are validity and reliability. Most of us know what these terms mean in daily life, but few of us know what they really mean when it comes to evaluating the credibility of study findings we read about in reports or in the...
by david allan van nostrand | Apr 10, 2017 | Human Behavior, Technology
Folk wisdom says the QWERTY keyboard was invented in 1875 to slow typists who were overwhelming the machinery of primitive typewriters. The truth is that it was designed for the convenience of telegraph operators who needed to convert Morse Code’s dots and...
by david allan van nostrand | Apr 3, 2017 | Items in the News
Amazon’s cashierless grocery store is designed to allow shoppers to skip checkout lines and cash registers. The idea is that we scan our smartphones when we enter, pick up whatever we like, and walk out, with charges automatically posted to our accounts. Things worked...
