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Amazon Swallows Whole Foods

Amazon Swallows Whole Foods

We’ve seen the stories about Amazon’s purchase of Whole Foods and the many speculations for the reasons behind this decision. The big ones are customer data, distribution, logistics, and more consumer touchpoints, but there are others. Physical Contact There are...
Crazy Goats

Crazy Goats

In the 8th century BC, a Greek shepherd found his goats behaving strangely. Nearby was a chasm, with vapors coming out of the ground. When he got close, he inhaled the fumes and began to have strange visions of the future. Word got around, as you would imagine. Others...
Three Ways To Test Ads

Three Ways To Test Ads

For those companies that bother with advertising testing research (fewer than you think), there are three basic ways they go about it. The most common is the Disaster Check. Here companies do one or two quick focus groups after creating an ad. They only want to see if...