Let's Take A Closer Look

Explaining complicated subject matter simply since 1986

Try This Experiment at Home

Try This Experiment at Home

The next time a prescription drug ad comes on, turn the sound off and watch the scenes of happy people enjoying active lives with families, friends, and pets. The next time that ad runs, leave the sound on, close your eyes and listen. You may discover how the list of...
System 1 And System 2 Thinking

System 1 And System 2 Thinking

David Harris, President of Insight & Measurement, LLC, says the hot topic among researchers and marketers is System 1 thinking, as written about in Kahneman and Tversky’s 2011 bestseller, Thinking Fast and Slow. Harris and I agree that many who claim to understand...