by david allan van nostrand | Jul 31, 2017 | Items in the News
The next time a prescription drug ad comes on, turn the sound off and watch the scenes of happy people enjoying active lives with families, friends, and pets. The next time that ad runs, leave the sound on, close your eyes and listen. You may discover how the list of...
by david allan van nostrand | Jul 24, 2017 | Conformity, Marketing, Organizational Behavior
Personality tests claim to provide accurate descriptions of who we are. Before they came along, it was fashionable to study the shape and size of the skull as an indication of character and mental ability. People thought how you interpreted ambiguous images of...
by david allan van nostrand | Jul 17, 2017 | Items in the News, Marketing
Prior to 1997, pharmaceutical companies could only market directly to doctors. When the Federal Trade Commission and the Food and Drug Administration allowed television ads for prescription drugs, budgets swung towards Direct To Consumer (DTC) ads. The annual...
by david allan van nostrand | Jul 10, 2017 | Items in the News
“The measure of intelligence is the ability to change.” – Albert Einstein “A mind is like a parachute. It doesn’t work if it does not open.” – Frank Zappa “It is a narrow mind which cannot look at a subject from various points of views.” – George...
by david allan van nostrand | Jul 3, 2017 | Human Behavior, Items in the News
David Harris, President of Insight & Measurement, LLC, says the hot topic among researchers and marketers is System 1 thinking, as written about in Kahneman and Tversky’s 2011 bestseller, Thinking Fast and Slow. Harris and I agree that many who claim to understand...
