by david allan van nostrand | Aug 28, 2017 | Items in the News
Powdered eggs really came into their own during WWII, when the Armed Forces needed to feed millions of men in the European and Pacific theaters of operation. Powdered eggs were an excellent solution to the problem of shipping foodstuffs to far flung locales. But the...
by david allan van nostrand | Aug 21, 2017 | Items in the News, Organizational Behavior
Here are some of the things we all hear around the workplace, and what they really mean: I’m an expert multitasker. I am unable to concentrate on anything. I am continually diverted from what I should be doing by anything that catches my eye. Nothing ever gets my...
by david allan van nostrand | Aug 14, 2017 | Conformity, Fads, Items in the News
A recent WSJ article advised men over 40 that to be fashionable, they should buy $845 sneakers to wear with a $2,000 sweater. The definition of a fashionable person is one who dresses according to the current trend. So if we want to be fashionable, we should do what...
by david allan van nostrand | Aug 7, 2017 | Conformity, Fads, Items in the News
I bought the e-version of Bob Hoffman’s The Ad Contrarian for 99 cents last week and enjoyed his very different way of looking at the advertising business. Here are his opinions on branding and millennials: Branding. As soon as brand became a verb, branding...
