by david allan van nostrand | Sep 25, 2017 | Conformity, Items in the News, Voodoo Statistics
Digital advertising is a $200 billion a year bandwagon – and a murky one, too. The term “jumping on the bandwagon” refers to following a crowd or trend, particularly one that seems assured of success. The digital ad stampede is lately being challenged by a few...
by david allan van nostrand | Sep 18, 2017 | Conformity, Fads, Marketing
Long before television and radio, circuses traveled from town to town by way of horse-drawn wagons that paraded right down Main Street, USA. Elephants would be first – bizarre creatures never seen before by simple country folk. Next would be a fancy wagon with a...
by david allan van nostrand | Sep 11, 2017 | Human Behavior, Items in the News, Research
Recent news is that Domino’s is testing public reaction to driverless delivery of pizzas. Except they’re not actually testing driverless delivery. For the tests, there are three people in the car – a driver to take over when necessary, an engineer to...
by david allan van nostrand | Sep 4, 2017 | Human Behavior, Using Information
Today, 35,000 people are killed each year in auto accidents in the US, the same number as in 1951. So seat belts, air bags, and safer vehicle design are clearly of no help, right? Wrong. The totals are the same, but the percentages are vastly different. Today, twice...
