by david allan van nostrand | Nov 27, 2017 | Gatekeepers, Organizational Behavior, Research
A flyer pinned on a bulletin board advertised Beachfront Property For Sale and featured this photo: The next day, while on our way to Jemma’s Tree House for lunch, we stopped on the road between Crown Point and Speyside and I took some photos of my own. The situation...
by david allan van nostrand | Nov 20, 2017 | Gatekeepers, Organizational Behavior
Thousands of years ago, a gatekeeper was a roadway toll-taker or the person whose job was to prevent people from entering a restricted area without permission. In the modern workplace, gatekeepers control access to information. Information Gatekeepers are common in...
by david allan van nostrand | Nov 13, 2017 | Research, Technology, Using Information
Sixty-seven years ago, Nielsen issued their first television audience ratings. They claimed their sample represented an accurate cross-section of U.S. geographies, markets, homes, families, people, incomes, educations, ages, ethnicities, and more. Two ways of...
by david allan van nostrand | Nov 6, 2017 | Fads, Marketing, Status
In 1926, the Book-of-the-Month Club started with only a few thousand subscribers. By 1951, it had sold 100 million books. The business model worked then, and it works now. Clothing retailers have wholeheartedly embraced the subscription model, and why not? It allows...
