by david allan van nostrand | Jan 29, 2018 | Human Behavior, Research, Using Information
Beginning in the 15th century and for the next 200 years, European explorers and traders roamed the world in search of peoples to conquer and resources to plunder. In doing so, they came into contact with people who looked, dressed, and acted in ways they had...
by david allan van nostrand | Jan 22, 2018 | Human Behavior, Marketing, Research, Statistics
Newspapers provide their advertisers with lots of reader data. My first apprentice-level research job out of grad school was with a Scripps-Howard newspaper in Memphis, Tennessee. One of my assignments was to seek correlations without regard to causality. The goal of...
by david allan van nostrand | Jan 15, 2018 | Human Behavior, Research
The co-op board told my friend her shower was leaking into the apartments below. She was instructed to under no circumstances use the shower until it was repaired. Faced with an undiagnosed amount of serious plumbing work, she began by going to the home improvement...
by david allan van nostrand | Jan 8, 2018 | Human Behavior
Thousands of years ago, we were all hunters of wild animals and gatherers of wild foods. Responsibilities were allocated by gender. Hunting was a male task, as men were bigger and stronger. Women’s responsibilities included child-rearing, cooking, and gathering...
by david allan van nostrand | Jan 1, 2018 | Using Information
In the United States 1,200 tornadoes a year kill 50 people. Texas has 149 tornadoes a year, Kansas has 93, and Oklahoma has 64. So Texas is the most dangerous place, right? That’s the deduction most people make, but a few of us know the importance of taking more...
