Let's Take A Closer Look

Explaining complicated subject matter simply since 1986.

Musical Chairs

Faced with large numbers of battlefield casualties arriving en masse, Army doctors needed to quickly determine which cases required immediate attention, which were urgent, and which could wait. This assigning of priorities and resources to one of three broad...

Which Is It?

Most businesses define customer problems as unwanted headaches, obstacles, messes, and predicaments. The exceptional ones don’t. Exceptional leaders understand problems are usually of our own making and they take the responsibility for them. They see problems as...

Order, Please

  Most Western societies read from left to right and from top to bottom. As a result, we quite naturally assume that when it comes to lists of things, the most important ones come first. This has a profound but often ignored effect on how we go about building...