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Explaining complicated subject matter simply since 1986.

This is a pointless, nit-picking question because any difference in height between the seven is too small to matter. And further, none of them are tall in any absolute sense – they’re all short.

So what does this have to do with the latest Consumer Reports Automotive Reliability Ratings?

Ford’s reaction to the report was to announce they were pleased to rank highest among domestic brands. What Ford didn’t bother to mention was:

  • U.S.-made cars occupied 11 of the 12 lowest spots.
  • Every U.S.-made car finished in the bottom half.
  • Asian-made cars dominated the top spots, followed by European-made cars.

Being pleased that they ranked “highest among domestic brands” is the marketing department’s way of avoiding the real issue, which is that Ford’s reliability ranked 18th of the 29 brands measured. Yes, Ford ranked highest among the lowest (see Dwarfs, Seven), but the real story is that Ford is only microscopically not as bad as Buick and Lincoln. When did we’re not last become something to be proud of?

What else did US carmakers say?

GM said it will use the magazine’s survey data to “better understand our performance and where we can improve.” Ford said they will review the ratings as they work to improve quality.

What, they don’t have their own research? 

What kinds of research are GM and Ford paying their suppliers for if they don’t know about these problems until an independent organization publishes them?

USSR Finishes in Second Place in Track Meet; USA Finishes One Spot Out of Last Place. 

This was a TASS headline from many years ago. Nowhere was it mentioned it was a dual meet, and the USSR and the USA were the only participants. Was the headline technically accurate? Yes. Was it deliberately misleading? You bet. That’s why it’s called propaganda.

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