Let's Take A Closer Look

Explaining complicated subject matter simply since 1986.

Not Meant to Be Taken Literally

Not Meant to Be Taken Literally

TrueCar operates a consumer-facing website that promises to help car buyers find the best price. Their TV ads feature a glasses-wearing, bearded, regular-guy pitchman oozing authenticity. He tells us that by seeing TrueCar data on what other buyers paid, we can see...
Brainstorming

Brainstorming

Novelist William Styron wrote in Darkness Visible that “depression is a true wimp of a word.” True depression, he said, swallows its victims entirely and is so overwhelming that a better word for it is brainstorm, not as it is currently used to mean some burst of...