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Explaining complicated subject matter simply since 1986.

Word Association

Word Association

Say the words cracker barrel and most Americans think of the chain restaurant and gift shop. Cracker Barrel Restaurants and Country Stores were designed to evoke the friendly, homespun character of general stores from the 1800s, when the U.S. was a rural agrarian...
What Are Your Chances?

What Are Your Chances?

We have to make an effort to get the full picture, especially when marketers don’t want us to have it. Most of us have seen the NordicTrack ads on TV where Jane lost 20 pounds and we can, too. Few of us have read the fine print in the footnotes. The information there...