by david allan van nostrand | Jun 12, 2023 | Americana, Conformity, Social archaelogy, The Wayback Machine
In Reno, Nevada, just after the Civil War, a man named Jacob Davis made tents and wagon covers from heavy-duty canvas duck cloth. When the biggest silver deposit anyone had ever seen was discovered, thousands of miners came to work the Comstock Lode. These...
by david allan van nostrand | Jun 5, 2023 | Case Study, Human Behavior, Items in the News, Unintended Consequences
Bud Light put two marketing executives on leave after someone thought it was a good idea to appeal to a transgender crowd that makes up less than one percent of the population. That promotional campaign backfired with unintended consequences, cutting into sales (-25%)...
by david allan van nostrand | Jun 14, 2021 | Items in the News, Organizational Behavior, Social Desirability
“Almost overnight the Glorious Loyalty Oath Crusade was in full flower, and Captain Black was enraptured to discover himself spearheading it. He had really hit on something. All the enlisted men and officers on combat duty had to sign a loyalty oath to get their map...
