by david allan van nostrand | Dec 7, 2021 | Assumptions, Gatekeepers, Misinformation traps
Research should be providing the fact base that points companies in the direction of likely success. Instead, it stands at the corner of walk and don’t walk, selling maps to the stars’ homes. Business research today churns out mountains of misinformation that send...
by david allan van nostrand | Aug 9, 2021 | Assumptions, Outsiders, The Myopia of Experts
What are three things that AT&T, Boeing, Citibank, Del Monte, Estee Lauder, Ford, General Mills, Hilton, IBM, Jaguar, KFC, Lowes, Macys, Nokia, Office Depot, Pepsi, Quiznos, Ryder, Subway, Time-Warner, UnitedHealthcare, Verizon, Walgreens, Xerox, Yum Brands, and...
