by david allan van nostrand | Aug 28, 2023 | Assumptions, critical thinking, Using Information
The bandwagon fallacy assumes that something must be true because others think it is. A great example is found in thousands of HR departments that value the Myers-Briggs Type Indicator because so many others use it. Just like a perpetual motion machine, its popularity...
by david allan van nostrand | Dec 7, 2021 | Assumptions, Gatekeepers, Misinformation traps
Research should be providing the fact base that points companies in the direction of likely success. Instead, it stands at the corner of walk and don’t walk, selling maps to the stars’ homes. Business research today churns out mountains of misinformation that send...
by david allan van nostrand | Aug 9, 2021 | Assumptions, Outsiders, The Myopia of Experts
What are three things that AT&T, Boeing, Citibank, Del Monte, Estee Lauder, Ford, General Mills, Hilton, IBM, Jaguar, KFC, Lowes, Macys, Nokia, Office Depot, Pepsi, Quiznos, Ryder, Subway, Time-Warner, UnitedHealthcare, Verizon, Walgreens, Xerox, Yum Brands, and...
by david allan van nostrand | Dec 1, 2016 | Assumptions, How to tell good research from bad, Research, Surveys
FREE! is the headline, but there are two other claims shared by every one of the dozens of Free DIY Online Survey companies. Read this and see how you feel about their claims. Our product is easy to use! Most say their tools require absolutely no previous experience...
