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R.I.P. Focus Groups

by david allan van nostrand | Jun 8, 2020 | Focus Groups, How to tell good research from bad

The father of the focus group despised how his methodology had been hijacked and bastardized. Robert Merton said “Focus groups are supposed to be merely the source of ideas that need to be researched.” They were meant to be no more than a jumping off point and a...

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R.I.P. Focus Groups

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