by david allan van nostrand | Jun 8, 2020 | Focus Groups, How to tell good research from bad
The father of the focus group despised how his methodology had been hijacked and bastardized. Robert Merton said “Focus groups are supposed to be merely the source of ideas that need to be researched.” They were meant to be no more than a jumping off point and a...
by david allan van nostrand | May 20, 2019 | Focus Groups, Misinformation traps
Businesses threw away billions of dollars last year because they used a clock to measure the size and weight of a chair. Tradespeople have known for centuries how important it is to use the right tool for the right job. Too bad the people who spend billions on focus...
