by david allan van nostrand | Dec 7, 2020 | Customer Satisfaction, How to tell good research from bad
McDonald’s aimed its advertising at parents for many years before someone got the idea to advertise directly to their kids instead. Their notion was that the children would relentlessly pester their parents to take them to McDonald’s for Happy Meals, visits with...
by david allan van nostrand | Oct 26, 2020 | How to tell good research from bad, Surveys
Many readers of this blog are marketers who use research and a good number are people who conduct the research marketers use. People in both groups often ask how to tell the difference between good information and bad. Because most research is privately funded for...
by david allan van nostrand | Sep 14, 2020 | How to tell good research from bad, Items in the News, The Myopia of Experts, Using Information
Andy Devine was a college football player who moonlighted as a professional footballer, using an alias (Jeremiah Schwartz) in order to maintain his amateur status. His father operated a hotel and his mother was the granddaughter of the first Navy officer killed in the...
by david allan van nostrand | Aug 31, 2020 | How to tell good research from bad, Misinformation traps, Using Information
Ron Sellers at Grey Matter Research wrote me recently, saying “The attached report is probably the most important thing I’ve done in the insights industry.” Teaming up with Harmon Research, Grey conducted an online survey and wrote a report called Still More Dirty...
by david allan van nostrand | Aug 10, 2020 | How to tell good research from bad, Items in the News, Surveys
When people do the same sort of thing while away from work as they do while at work, they are said to have taken a busman’s holiday. In London in the 1800s, horse-drawn “carriages for everyone” were called omni-buses. The driver and the conductor were called busmen....
by david allan van nostrand | Jun 22, 2020 | How to tell good research from bad, Using Information
There is a skeptic inside each of us. Tell people there’s an invisible man in the sky who created the universe and the vast majority will believe you. Tell them the paint is wet, and they have to touch it to be sure. Skeptics want to see the world for what it...
