Veteran’s Day
United States Air Force 1966-1970. Texas, Illinois, Michigan, Alaska, Hawaii, Okinawa, Taiwan, Philippines, Vietnam. Welcome home.
Items in the News
Third Anniversary
This is the third anniversary of LetsTakeACloserLook.com. Here is where I‘ve written and published more than 150…
Garbology
A recent study published by the Centers for Disease Control says the United States is experiencing “an…
“Dick pic” study shows who sends them and why.
NOTE: “dick pics” is the colloquial term used in scientific papers, online publications, and Europe, where news…
Hurricane Dorian Screams Down Upon Boca Raton!
For all of you watching the hurricane, here is an actual live photo taken from the screened-in…
I’m creating a very different self-learning course.
Until now, there has been no one place people can go to learn how to avoid misinformation…
You’re a smart person. How many people do you think would like an app…
…where the food they order costs more, takes longer to arrive, isn’t what they asked for, shows…
Ad testing looks like research but it’s actually a grubby little con game.
The most common ad testing research waits until the very last moment to do the fastest and…
Airlines Doomed, new study says.
Readers have asked me to demonstrate how I go about reading a study. We don’t use privately-funded…
Most Market Research is Bullshit
Readership rose dramatically, indicating a sudden surge in people wanting to learn how to tell good information…