Ad testing looks like research but it’s actually a grubby little con game.
The most common ad testing research waits until the very last moment to do the fastest and…
Items in the News
Airlines Doomed, new study says.
Readers have asked me to demonstrate how I go about reading a study. We don’t use privately-funded…
Most Market Research is Bullshit
Readership rose dramatically, indicating a sudden surge in people wanting to learn how to tell good information…
Let’s Have Dinner at the Gas Station
Paradigm shifts occur when we dramatically change our beliefs or perspectives about something. They replace the old…
The Food Hall Experience
It is good to remember this was from a time when theaters were in the mall, not…
Calling Bullshit
University of Washington professors Jevin West and Carl Bergstrom say the world is awash in bullshit and…
Geronimo!
As the story goes, paratroopers do it because it’s what the famous Apache chief yelled when he…
March 32nd
One story says it began during the First Century, when court jesters and fools told Roman emperor…
Is Your Job the Next to Go?
Tracy is an expert hired to modernize a television network’s research department. When the employees find…
Tree-to-Toilet Pipeline
Thanks to decades of marketing, including 21 years of Mr Whipple squeezing the Charmin, the United States…