What Are Your Chances?
We have to make an effort to get the full picture, especially when marketers don’t want us…
Marketing
How Your Company’s Research is Like Drug Trials
Those who provide the money for research want to hear good news, so it is not surprising…
Marriage Causes Divorce
Newspapers provide their advertisers with lots of reader data. My first apprentice-level research job out of grad…
Pay Only For What You Keep
In 1926, the Book-of-the-Month Club started with only a few thousand subscribers. By 1951, it had sold…
Measuring Ad Effectiveness
What makes ads work is the power of repetition – ads work because they pound names and…
Jumping On The Bandwagon
Long before television and radio, circuses traveled from town to town by way of horse-drawn wagons that…
A Closer Look at Personality Tests
Personality tests claim to provide accurate descriptions of who we are. Before they came along, it was fashionable to…
Prescription Drug Commercials
Prior to 1997, pharmaceutical companies could only market directly to doctors. When the Federal Trade Commission and…
Advertising Genius or Something Else?
We Are Unlimited is a 200-person agency formed by Omnicom to work only on McDonald’s ads. On their website,…
Caveat Lector: Let The Reader Beware
If I told you results from my survey said 63.5% of new car buyers want more cupholders and 36.8%…