Let's Take A Closer Look

Explaining complicated subject matter simply since 1986.

What Are Your Chances?

What Are Your Chances?

We have to make an effort to get the full picture, especially when marketers don’t want us to have it. Most of us have seen the NordicTrack ads on TV where Jane lost 20 pounds and we can, too. Few of us have read the fine print in the footnotes. The information there...
Pay Only For What You Keep

Pay Only For What You Keep

In 1926, the Book-of-the-Month Club started with only a few thousand subscribers. By 1951, it had sold 100 million books. The business model worked then, and it works now. Clothing retailers have wholeheartedly embraced the subscription model, and why not? It allows...
Jumping On The Bandwagon

Jumping On The Bandwagon

Long before television and radio, circuses traveled from town to town by way of horse-drawn wagons that paraded right down Main Street, USA. Elephants would be first – bizarre creatures never seen before by simple country folk. Next would be a fancy wagon with a...