Dear Executive: Articles written for those who rely on others for their information.
The department chairman said to be fair to all students, he would start our postgraduate statistics course…
Research
Whistleblower’s Secret Guide for Executives
Gatekeepers tamper with your research every time they touch it.
(Paid) Scientists Say Sugar, Fat, and Salt Are Good for You
The Not-(Directly)-for-Profit International Life Sciences Institute was created forty years ago by Coke, Pepsi, General Mills, and others,…
Ad testing looks like research but it’s actually a grubby little con game.
The most common ad testing research waits until the very last moment to do the fastest and…
Airlines Doomed, new study says.
Readers have asked me to demonstrate how I go about reading a study. We don’t use privately-funded…
Why is so much market research like 100 year old sausage?
Sociologists, reformers, and people concerned with social injustice started examining living and working conditions and writing about…
Most of the $2 billion spent on focus groups last year was wasted.
Most wanted to validate decisions they’d already made. Focus groups are great for this, as participants can…
Most Market Research is Bullshit
Readership rose dramatically, indicating a sudden surge in people wanting to learn how to tell good information…
The 3-D Experience
In 1999, Star Wars was in theaters, Space Invaders was in arcades, and our team was crisscrossing…
Insert Tab A into Slot A
Americans are famous for ignoring instruction manuals and plowing right in. Men are worse about it…