by david allan van nostrand | May 4, 2020 | Items in the News, Statistics
Friends who know my statistical background have been asking what pandemic numbers I watch, so I thought you might want to see how we make our own reports for the places that interest us by using a simple spreadsheet with only a few numbers and only one formula...
by david allan van nostrand | Mar 4, 2019 | Items in the News, Statistics, Using Information
Thanks to decades of marketing, including 21 years of Mr Whipple squeezing the Charmin, the United States leads the world in toilet paper usage. Americans, who make up 4% of the world’s population, use 20% of the world’s toilet paper. Fortune says the $31 billion...
by david allan van nostrand | Nov 26, 2018 | Items in the News, Statistics
What percent of the 90 million US households that display a Christmas tree will use an artificial one? As is common with statistics, it depends upon the source. The American Christmas Tree Association says 81%, while the National Christmas Tree Association says 44%....
by david allan van nostrand | Jan 22, 2018 | Human Behavior, Marketing, Research, Statistics
Newspapers provide their advertisers with lots of reader data. My first apprentice-level research job out of grad school was with a Scripps-Howard newspaper in Memphis, Tennessee. One of my assignments was to seek correlations without regard to causality. The goal of...
