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Pay Only For What You Keep

Pay Only For What You Keep

In 1926, the Book-of-the-Month Club started with only a few thousand subscribers. By 1951, it had sold 100 million books. The business model worked then, and it works now. Clothing retailers have wholeheartedly embraced the subscription model, and why not? It allows...
Crazy Goats

Crazy Goats

In the 8th century BC, a Greek shepherd found his goats behaving strangely. Nearby was a chasm, with vapors coming out of the ground. When he got close, he inhaled the fumes and began to have strange visions of the future. Word got around, as you would imagine. Others...
H2CUS. CU@4.

H2CUS. CU@4.

One effect of too-small and hard-to-use keyboards is the shortening of words and messages. This spins itself off into a linguistic subculture where understanding and using code words are evidence of being well-informed and up-to-date — technological sophisticates with...
A 534-Word History of Tech

A 534-Word History of Tech

Thirty years ago, the first Motorola Brick cellphones weighed two pounds, were as big as your shoe, and cost $4,000. The first ones were owned by four different groups of Leading Edge Adopters: status seekers, business people who spent a lot of time out of the office,...