Let's Take A Closer Look

Explaining complicated subject matter simply since 1986.

The Swiss Army and Their Knife

During the late 1880s, the Swiss Army decided to purchase a new folding pocket knife for their soldiers. It was to be suitable for use by the army for two things other knives couldn’t do: opening canned field rations and disassembling the Swiss Army rifle, an...
Mixed Emotions

Mixed Emotions

U.S. President Ronald Reagan liked to define “mixed emotions” as the feelings a man has as he watches his mother-in-law drive over the cliff in his new Cadillac. Another example involves how driverless vehicles will be programmed to react in emergencies. One is to act...
Dear Diary

Dear Diary

Sixty-seven years ago, Nielsen issued their first television audience ratings. They claimed their sample represented an accurate cross-section of U.S. geographies, markets, homes, families, people, incomes, educations, ages, ethnicities, and more. Two ways of...