by david allan van nostrand | Apr 6, 2020 | Leadership, Outsiders, The Myopia of Experts
Every management strategy is a best guess, never perfectly clear or fully confident. Every best guess benefits from insights that challenge, confirm, or contradict existing beliefs. I share the conviction of those who believe one of the key functions of research is to...
by david allan van nostrand | Mar 30, 2020 | Shoot the messenger, The Myopia of Experts
One of the joys that came my way from serving many years in the research trenches around the world was having a front row seat to history. In hundreds of investigations of all sizes and shapes, I got to see up close how decisions got made and how things evolved over...
by david allan van nostrand | Mar 23, 2020 | Items in the News, Organizational Behavior, The Myopia of Experts, Unintended Consequences
Konrad Putzier wrote in the Wall Street Journal how after years of crowding office workers into ever-smaller spaces, we are finally coming to realize that our high-density offices are ideal places to spread disease. Because so many of us are spending so much time in...
by david allan van nostrand | Jul 15, 2019 | The Myopia of Experts
The strategy team had zero experience in their client’s particular industry. The actions they proposed were so outrageous that the insider experts unanimously predicted the sacred brand would be irreparably damaged. After weighing the opinions of his doomsaying...
by david allan van nostrand | Dec 24, 2018 | Items in the News, Surveys, The Myopia of Experts
Purpose-driven brands take stands on issues linked to human or planetary betterment. Instead of merely touting their products, they talk about social and environmental impact. Forbes says when brand owners add purpose to the equation, they are seeking a deeper...
by david allan van nostrand | Aug 6, 2018 | Items in the News, The Myopia of Experts
Smart businesspeople know formal research studies aren’t always needed. Sometimes it’s about reading signs, like the trackers in old cowboy movies. According to Butch and Sundance, Lord Baltimore was the very best at following a trail and anticipating the next...
