Ad testing looks like research but it’s actually a grubby little con game.
The most common ad testing research waits until the very last moment to do the fastest and…
Unintended Consequences
What can your business learn from NASA’s Challenger disaster?
If you saw those exact words, would you have called off the Challenger launch because conditions were…
Where Nobody Knows Your Name
Travelers are leaving their hotel rooms and heading for the lobby for a couple of good reasons….
Brain Drain
Nearly half of American smartphone owners say they can’t live without it. I guess not, when on…
My Smart TV Is Doing What?
Since the earliest days of television, Nielsen has ruled the TV audience-measuring roost. Using a combination…
Show Me the Money
United Airlines announced last week it would stop giving bonuses to its employees. Individual bonuses would…
Who Would You Target?
In her excellent WSJ article, A Test of Loyalty at Macy’s, Miriam Gottfried says that 9% of…
Why Are We So Proud of Being Multitaskers?
We claim we have so much to do that we need to multitask. It’s a status symbol,…