Airlines Doomed, new study says.
Readers have asked me to demonstrate how I go about reading a study. We don’t use privately-funded…
Voodoo Statistics
What can your business learn from NASA’s Challenger disaster?
If you saw those exact words, would you have called off the Challenger launch because conditions were…
Calling Bullshit
University of Washington professors Jevin West and Carl Bergstrom say the world is awash in bullshit and…
Geronimo!
As the story goes, paratroopers do it because it’s what the famous Apache chief yelled when he…
2 Million
Newspapers everywhere have picked up the Associated Press story on predictions of 2 million people in Times…
TIDAL Wave
You already know music streaming is worth billions of dollars. Spotify, Apple and Pandora are big names,…
Where Are Your Ancestors From?
It depends. Phil Rogers, a Chicago news reporter, recently sent samples from home test kits to several…
The Sky Is Falling!
(Today’s title is from the well-known tale of a hysterical Chicken Little, who mistakes a falling acorn…
Mind The Gap
I showed my MBA students a newspaper article that said Trinidad & Tobago’s Facebook account rate of…
Measuring Ad Effectiveness
What makes ads work is the power of repetition – ads work because they pound names and…